MY STRATEGIC PLAN
AND CREATIVITY
I took Professional Communication Studio as my last course during my final semester at RMIT Vietnam Univeristy.
During this course, we had to plan a communication strategy to solve LIN - our client's problems as to help them well harmonize with their three stakeholders.
JARVIT is my team. We acted as a real communication agency and I was the Art Director. I helped develop visual concepts and content ideas, gathered and put them together into completed work.
Guardian of the Society is the concept we applied to our communication strategy for LIN. It features superheroes as metaphor for each volunteer and supporter of philanthropic activity and encourages them to be a part of it.
Trailer
LIN
Centre of Community Development
Catch the Superhero mini game
Catch the Superhero mini game
Krispy Kreme
Colorful Vietnam
During Understand Advertising Media course, we had to individually research and planning for Krispy Kreme donut for their first launching in Vietnam. These assignments required us to utilize what we know about IMC tools and make the most out of it.
Colorful Vietnam was the concept I came up with for Krispy Kreme.
You can find out more by download my files in below.
Thorakao
 Front label |  Back label |
|---|---|
 Thorakao logo |  Thorakao exclusive shelf |
 Thorakao poster |
Visual Language was one of the very first courses I took during my time at university. My first assignment with my team is to rebranding a Vietnamese cosmetic brand - Thorakaoby applying propostition and visual concepts theories.
In this first assignment, I was the Art Director. I came up with the visuals (image and colors), identifies which one best represents our work and show them to the audience.
We chose a girl with silky black long hair as the represented image as well as the official logo for Thorakao. Other advertising tools were also be applied with this image.